The Zendesk platform lets you connect and understand all your customer data wherever it lives. The custom data layer is not associated with any Zendesk product, though you can model relationships with certain native objects like tickets and users.
The custom data APIs consist of the following:
Custom Objects API
Use the Custom Objects API to model, store, and retrieve objects that are not native to Zendesk. The data is stored in the Amazon AWS infrastructure. Custom objects can be almost anything, including products, orders, devices, and warranties.
To get started with custom objects, see the following resources:
Use the Events API to build a timeline of your customers' interactions from any source. Events can be any programmatic event, including purchase transactions, website visits, or customer service interactions.
To get started with events, see:
Use the Profiles API to create a single view of each of your customers across applications or systems.
To get started with profiles, see: