We’re so excited to announce a new capability for Sunshine Conversations that unlocks a multitude of new use cases for proactive messaging.
Sunshine Conversations is our new messaging platform that lets you unify messages from every channel and build interactive experiences for conversational business.
So what exactly does this API do and why should you be excited?
Drive more engagement with outbound messaging
The general availability of the Notifications API allows businesses to send outbound messages to users proactively on WhatsApp and SMS with a single, streamlined API. Businesses can unlock a variety of outbound messaging use cases across sales, support, marketing and product, namely:
- Reminding customers about upcoming events
- Raising awareness about ongoing campaigns
- Sending nudges to customers to remind them to finish completing a specific action
- Providing customers receipts, order confirmations, transaction details
- Delivering customers shipping updates in real time
- Informing customers of new features and functionality
- Sending IoT driven alerts from connected device
Getting started with the Notifications API
For more information on how to get started with the new Notifications API, check out the following resources: